Search Engine Optimisation – SEO

/Search Engine Optimisation – SEO
Search Engine Optimisation – SEO2018-09-05T17:06:44+00:00
  • Edible - SEO Liverpool

Best Search Engines In The World 2018

September 24th, 2018|Comments Off on Best Search Engines In The World 2018

Is Google the best search engine? You maybe surprised but it does have competition and not just from Bing and whether Google is one of the best search engines for you, as a user or [...]

What is SEO aka Search Engine Optimisation?

Put simply, having a great website isn’t good enough these days as you need a great website that answers to the needs of your customers, but crucially you need you website to be found online in the proverbial needle and the haystack scenario the internet presents.

SEO is the process by which your website is improved to achieve higher results in search engines such as Google, Yahoo and Bing.

How does SEO work?

SEO is not magic or science. It is however, a process of website improvement in Search Engine rankings that has many factors that contribute to success that include various technical, creative and marketing elements, both on your website and off it and it is our job to combine all of these elements, relevant to your specific business and your specific needs to achieve not just better search results, but to improve your conversion of visitors to sales.

Technical Improvements

Technical SEO focuses on the non content related performance of your website performance and includes things like website load time improvements and hosting environments, WordPress updates, sitemaps, crunching and caching images, backlink and internal link clean ups plus hundreds of other technical SEO aspects.

Content Improvement

Content and SEO go hand-in-hand. Without one, your efforts on the other are severely diminished as your keyword research won’t do you much good if you dont use those keywords in your content.

Content needs to be created for search engines and customers alike as they are a package deal so your content needs to be written in a style and format that attracts the search engines but is then good enough to retain the visitors it attracts.

Local SEO takes the concept of audience focused content and other ranking signals to make better use of your business location and that of your target audience to maximise the potential of location based search, which is becoming increasingly important.

Website User Experience 

Now your visitors are on your website we need to look at how they progress through and interact with your site so we can maximise the rate of conversion be it more members, sign up’s or sales, the principle is the same in that you improve the user (aka visitors) experience so as to improve the chance of them staying on your website long enough to be engaged and respond.

SEO

If your website doesn’t feature in the search engine results your business is invisible

Search Engine Optimization

If you don’t market your website and make your site visible to the target audience you may as well stay off the internet and bury your hand in the sand

ORM

Digital PR and Reputation Management

Online Reputation Management

Digital PR and Online Reputation Management to repair or reinforce your brand

PPC - Pay Per Click

Google, Facebook etc

PPC - Pay Per Click

PPC campaign management for small or large budgets for maximum ROI

Online Marketing

Content Creation to Content Management

Make your Brand Stand Out

Copy, Photography & Grpahics

Why Choose Us

      • Technical, National, International and Local SEO
      • Holistic SEO, Search Engine Optimisation for long term results
      • Consultative sales and marketing approach to maximise return on investment
      • Responsive websites so your content will always look good on any screen size or device
      • User driven content for maximum lead conversion
      • Appropriate Social Marketing strategies for your target market
      • Online Reputation Management to repair or reinforce your brand
      • Ongoing support and In-house levels of service and accountability