Google is thought to have been building a search query ‘blacklist’ to aid a revival of Google China with the purchase of the popular Chinese site (265.com) that Google acquired in 2008. According to confidential [...]
According to numerous reports today Google is in the planning to revive its Google China service. Access to Google services including Maps and Search has been blocked in China since 2010, but now Google China [...]
Do SSL Certificates Affect Search Engine Optimisation? As a Liverpool SEO agency we do search engine optimisation for many small to medium sized businesses in Liverpool, the rest of the UK and also abroad, all [...]
What is SEO aka Search Engine Optimisation?
Put simply, having a great website isn’t good enough these days as you need a great website that answers to the needs of your customers, but crucially you need you website to be found online in the proverbial needle and the haystack scenario the internet presents.
SEO is the process by which your website is improved to achieve higher results in search engines such as Google, Yahoo and Bing.
How does SEO work?
SEO is not magic or science. It is however, a process of website improvement in Search Engine rankings that has many factors that contribute to success that include various technical, creative and marketing elements, both on your website and off it and it is our job to combine all of these elements, relevant to your specific business and your specific needs to achieve not just better search results, but to improve your conversion of visitors to sales.
Technical SEO focuses on the non content related performance of your website performance and includes things like website load time improvements and hosting environments, WordPress updates, sitemaps, crunching and caching images, backlink and internal link clean ups plus hundreds of other technical SEO aspects.
Content and SEO go hand-in-hand. Without one, your efforts on the other are severely diminished as your keyword research won’t do you much good if you dont use those keywords in your content.
Content needs to be created for search engines and customers alike as they are a package deal so your content needs to be written in a style and format that attracts the search engines but is then good enough to retain the visitors it attracts.
Local SEO takes the concept of audience focused content and other ranking signals to make better use of your business location and that of your target audience to maximise the potential of location based search, which is becoming increasingly important.
Website User Experience
Now your visitors are on your website we need to look at how they progress through and interact with your site so we can maximise the rate of conversion be it more members, sign up’s or sales, the principle is the same in that you improve the user (aka visitors) experience so as to improve the chance of them staying on your website long enough to be engaged and respond.
Why Choose Us
- Technical, National, International and Local SEO
- Holistic SEO, Search Engine Optimisation for long term results
- Consultative sales and marketing approach to maximise return on investment
- Responsive websites so your content will always look good on any screen size or device
- User driven content for maximum lead conversion
- Appropriate Social Marketing strategies for your target market
- Online Reputation Management to repair or reinforce your brand
- Ongoing support and In-house levels of service and accountability