Google Adwords Express is as you might guess by the name, a lighter ‘Zero’ version of Google’s Full Sugar Pay-Per-Click Adwords search marketing platform. Google launched AdWords Express in 2011 with the goal of simplifying their complex Adwords platform into a much more easier way to advertise with Google. Particularly for small businesses, micro [...]
There is a world of difference between ‘cheap seo’ and ‘affordable SEO’ and never has the phrase ‘you get what you pay for’ rung so true. Being cheap generally infers that cost over quality is the primary deciding factor but when it comes to Search Engine Optimisation, just like other forms of marketing, your [...]
Does Google top best search engines in the World? You maybe surprised but it does have competition and not just from Bing and whether Google is one of the best search engines for you, as a user or advertiser or search engine optimiser will vary depending on language and location. Nobody will deny that [...]
If you are paying for a Google Adwords Pay Per Click PPC marketing campaign, be it as a client of an PPC agency or DIY you need to consider your negative keywords to improve your return on investment and stop your budget being pis*ed down the drain. Is your PPC Agency Helping or Hurting You? [...]
If you are new to smartphones or ever doubted the importance of Local SEO, recent news that 82% of all smartphone shoppers conduct ‘near me’ searches may be a bit of a surprise to you. For those whom have their finger on the pulse in regard to their site metrics and value of localised search [...]
Online reputation management has long been a concern for business owners but ironically one of the biggest sources of negative business mentions in the travel and hospitality sector, namely TripAdvisor has come out and said that in survey it conducted some 97% of business owners think managing their online reputation is very important and remains [...]
Google is thought to have been building a search query ‘blacklist’ to aid a revival of Google China with the purchase of the popular Chinese site (265.com) that Google acquired in 2008. According to confidential documents seen by The Intercept, a news organisation that covers national security and politics amongst other topics it reported on [...]
According to numerous reports today Google is in the planning to revive its Google China service. Access to Google services including Maps and Search has been blocked in China since 2010, but now Google China could be set to make a return to the country by complying with local laws and regulations. Once a popular [...]
Do SSL Certificates Affect Search Engine Optimisation? As a Liverpool SEO agency we do search engine optimisation for many small to medium sized businesses in Liverpool, the rest of the UK and also abroad, all of whom need a bit more of a hands on approach than a typical agency may offer and the question [...]
Learning how to avoid and look out for some of the common Google Adwords PPC mistakes can be all the difference between success and failure in your Google Pay-per-Click campaign. There is no substitute for in-depth advice from a suitable professional but this post is designed to give the layperson an overview of some of [...]
