In todays Google Adwords Help we look at 'Google Ads Call Conversions' and some best practice principles and pitfalls. The nature of these posts is to assist those self-managing their own Google Ads campaigns, which due to budgetary reasons may not permit outside help from a Google ad expert. What are Google Ads Call Conversions [...]
From an obvious mistake, a missed setting in Google Ads dashboard or perhaps a lack of experience, here are five ‘Reasons why your Google Ads are not getting traffic’. Reason 1 Why Google Ads Are Not Getting Traffic Your Ads are Not Approved / Eligible It may sound obvious but make sure all your [...]
Five Common Google Adwords Mistakes to Avoid Many small businesses or sole traders, in keeping costs low, self manage their Google Adwords and PPC Marketing but in doing so they are often exposed to Five Common Google Adwords mistakes to avoid. The Adwords budget and the possible return on investment simply may not be [...]
Google Adwords Express is as you might guess by the name, a lighter ‘Zero’ version of Google’s Full Sugar Pay-Per-Click Adwords search marketing platform. Google launched AdWords Express in 2011 with the goal of simplifying their complex Adwords platform into a much more easier way to advertise with Google. Particularly for small businesses, micro [...]
There is a world of difference between ‘cheap seo’ and ‘affordable SEO’ and never has the phrase ‘you get what you pay for’ rung so true. Being cheap generally infers that cost over quality is the primary deciding factor but when it comes to Search Engine Optimisation, just like other forms of marketing, your [...]
Does Google top best search engines in the World? You maybe surprised but it does have competition and not just from Bing and whether Google is one of the best search engines for you, as a user or advertiser or search engine optimiser will vary depending on language and location. Nobody will deny that [...]
If you are paying for a Google Adwords Pay Per Click PPC marketing campaign, be it as a client of an PPC agency or DIY you need to consider your negative keywords to improve your return on investment and stop your budget being pis*ed down the drain. Is your PPC Agency Helping or Hurting You? [...]
Learning how to avoid and look out for some of the common Google Adwords PPC mistakes can be all the difference between success and failure in your Google Pay-per-Click campaign. There is no substitute for in-depth advice from a suitable professional but this post is designed to give the layperson an overview of some of [...]
For any small business looking to use Google Adwords marketing to increase sales or drive traffic to their websites, having a quick look online at Yell PPC reviews and those of other PPC agencies would be a wise first step. Not to single out Yell here but Yell is a name most people are familiar [...]
There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for Google [...]
