Online Reputation

/Online Reputation

Lessons in PR & Marketing – Kendall Jenner Pepsi advert

Whilst small to medium businesses may make their own marketing mistakes, unless they are truly Doing a Ratner the chances that their mistakes will propell a small business into the international limelight and give rise to ridicule and the epitomy of ridicule, the meme, are somewhat slim. However, for those brands and companies that do [...]

2018-06-12T13:59:21+00:00 April 11th, 2017|Brand & Reputation Management, Doing a Ratner, Online Reputation, PR Disasters|Comments Off on Lessons in PR & Marketing – Kendall Jenner Pepsi advert

Negative tweets can benefit a brand, says Domino’s marketing director

Negative tweets can prove beneficial to a brand by driving “a lot of interest”, according to Simon Wallis, the marketing director of Domino’s Pizza. Wallis was speaking in reference to Domino’s sponsorship of ‘Splash’, Tom Daley’s much-derided ITV show, which aired in January. The show suffered a Twitter backlash with tweets attacking ITV for “plumbing [...]

Interflora goes into Google’s Room101

Opinion is somewhat divided over the news of Google pulling the SEO rankings of Interflora, as a lesson for manipulating Page Rank via link buying. The truth of the matter was that Interflora stepped outside Google’s (well documented) terms and conditions and tried a shortcut, which is going to take one hell of a battle [...]

Free Speech – Constitution v Common Sense

Now whilst freedom of speech, and indeed freedom of expression are essential foundations of a civilised and free society, surely there is a limit to where freedom of speech can be used in order to protect people making false and malicious comments from redress, when the actions of the individual are less then civilised? Constitution [...]

Edible in Intellectual Property Magazine

Edible’s Lee Oakley was asked by Intellectual Property Magazine to comment on Product liability in the health sector in the wake of the PIP Implant scandal which Edible had previously written about with the article ‘PIP implants & online reputation of cosmetic clinics‘   When a brand hits global scandal In January, Poly Implant Prothèse [...]

Barclays Brand Reputation plummets

Perception of Barclays’ retail bank brand has plummeted following the recent revelations that executives in its investment banking arm rigged lending rates between banks. The bank was fined £290m by the US and UK regulatory bodies, with £59.5m coming from the UK Financial Services Authority on Wednesday (26 June) after it was found guilty of [...]

Tesco hit by online reputation plunge

Tesco’s online reputation has seemingly mirrored the share price falls of late as reports have surfaced that customers are taking to social media sites to criticise poor service. Whether the shareholders will take to social media sites to criticise poor return on investment is as yet unknown! Kaizo Advocacy Index, a biannual audit examination of [...]

Reputation Watch – PIP Implants Update

According to news this week the final report into the PIP breast implant scandal has concluded that the gel material contained in the implants does not cause a long-term threat to human health. It says the implants, which were made with unauthorised silicone filler, are not toxic, nor carcinogenic. For the 47,000 women in the [...]