Brand & Reputation Management

/Brand & Reputation Management

Here is a list of Edible SEO Liverpool Blog posts that cover online Brand  & Reputation Management.

Everything from your products and services, your customers and employees and your ethics, public relations and social media can influence your brand and its reputation so it pays to have a strategy in place to ensure that your risks are minimised.

Have a look at the posts and learn from the good, bad and the ugly that occur around us and if you wish to have some support in managing or repairing your online reputation then get in touch….

Fighting negative brand mentions can be like the proverbial whack-a-mole so the sensible thing to do is understand why you are getting the negative mentions and solving the issues before they have the potential to become bad online reviews

Edible can put in place systems and procedures to repair the damage to your brand and reputation and make sure that going forward steps are taken to ensure that history isnt repeated.

Lessons in PR Disasters, Samsung Note 7 and VW Dieselgate

Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us, #dieselgate is the lesson that keeps on giving. There was an article on the BBC website last week by BBC Business Reporter Tim Bowler which focused on Volkswagen (VW) and Samsung's ability to defy apparent logic and bounce back from [...]

2018-08-28T18:07:18+00:00May 7th, 2017|Brand & Reputation Management, PR Disasters|Comments Off on Lessons in PR Disasters, Samsung Note 7 and VW Dieselgate

Lessons in PR Disasters, United Airlines

The Lessons in PR Disasters posts is a series of narratives that looks at real world high profile marketing communications (MarCom) events and here we look at the furor surrounding United Airlines recent PR nightmare. In an attempt to end United Airlines ongoing public relations disaster that began last month when security staff dragged doctor David [...]

2018-08-28T18:02:39+00:00April 27th, 2017|Brand & Reputation Management, PR Disasters|Comments Off on Lessons in PR Disasters, United Airlines

Lessons in PR Disasters – Kendall Jenner Pepsi advert

Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us the Kendall Jenner Pepsi advert has some good insight, not least the one of not hijacking a protest message and momentum to sell your product. Whilst small to medium businesses may make their own marketing mistakes, unless they are truly Doing [...]

2018-08-28T17:01:47+00:00April 11th, 2017|Brand & Reputation Management, Doing a Ratner, Online Reputation, PR Disasters|Comments Off on Lessons in PR Disasters – Kendall Jenner Pepsi advert

Negative tweets can benefit a brand, says Domino’s marketing director

Is online reputation management dead? Negative tweets can prove beneficial to a brand by driving “a lot of interest”, according to Simon Wallis, the marketing director of Domino’s Pizza. Although it should be pointed out that Domino's Marketing Director wasn't referring to any and all types of negative tweets, Wallis was speaking in reference to [...]

Edible in Intellectual Property Magazine

Edible’s Lee Oakley was asked by Intellectual Property Magazine to comment on Product liability in the health sector in the wake of the PIP Implant scandal which Edible had previously written about with the article ‘PIP implants & online reputation of cosmetic clinics‘   When a brand hits global scandal In January, Poly Implant Prothèse [...]

Barclays Brand Reputation plummets

Barclays Brand Reputation plummets as Perception of Barclays’ retail bank brand suffers following the recent revelations that executives in its investment banking arm rigged lending rates between banks. The bank was fined £290m by the US and UK regulatory bodies, with £59.5m coming from the UK Financial Services Authority on Wednesday (26 June) after it [...]

Tesco hit by online reputation plunge

Tesco’s online reputation has seemingly mirrored the share price falls of late as reports have surfaced that customers are taking to social media sites to criticise poor service. Whether the shareholders will take to social media sites to criticise poor return on investment is as yet unknown! Kaizo Advocacy Index, a biannual audit examination of [...]

Reputation Watch – PIP Implants Update

According to news this week the final report into the PIP Implants scandal has concluded that the gel material contained in the implants does not cause a long-term threat to human health. It says the implants, which were made with unauthorised silicone filler, are not toxic, nor carcinogenic. For the 47,000 women in the UK [...]

How Far does bad brand reputation influence a consumer?

How Far does bad brand reputation influence a consumer? I ask this question genuinely as I debate it myself in so much as how far would I go in order to not use or buy a companies products or services as a result of their poor reputation? Most people in making this decision (and I’m [...]

PIP implants & online reputation of cosmetic clinics

It is no surprise that the PIP implants (Poly Implant Prothese) scandal has been very prominent in both the national and international press, featured heavily in online forum discussions and frequently mentioned on Twitter at #PIPimplants. The problem in the UK alone is worrying some 40,000 women with the substandard PIP implants. As a consultant [...]