In recent Search Engine News Yahoo Search confirmed they are testing supplementing other search ranking providers, including Google, to power Yahoo Search, something that Yahoo is permitted to perform under its recently renegotiated deal with Microsoft. Until recently, Yahoo depended on Microsoft’s Bing for its search results. However, when Yahoo renegotiated the deal in April, [...]
Is online reputation management dead? Negative tweets can prove beneficial to a brand by driving “a lot of interest”, according to Simon Wallis, the marketing director of Domino’s Pizza. Although it should be pointed out that Domino's Marketing Director wasn't referring to any and all types of negative tweets, Wallis was speaking in reference to [...]
Not here at Edible but some SEO's are about to go into frenzy mode as yesterday it was reported that the Google PayDay Loan Update is going to be launching and Google’s Matt Cutts posted on Twitter today to confirm that it is now rolling out. Cutts said “To catch you up, PayDay Loan 2.0 [...]
Malicious Twitter code? Twitter took its desktop Twitter client, TweetDeck, offline yesterday following what is reported to be a massive security breach, with multiple reports of malicious code emanating from a few major accounts, including politicians and major news outlets. The Twitter accounts of BBC News and a senior White House official were among thousands [...]
Not here at Edible but some SEO's are about to go into frenzy mode as the latest Google algorithm change in the form of its Google Panda update (v4.0) is rolling out. When Google’s algorithms change, they usually create huge waves in the search community and these regular updates often go on to shape search engine [...]
If you’re engaged in Content Marketing and SEO it pays to create high quality, engaging and relevant content that will attract links but content generation as your sole SEO strategy, as a method of purely building links is a disaster waiting to happen. Content marketing shouldn’t go out of its way to build links that [...]
Don't worry the headline to this blog item is about as accurate and informative as a real DailyMail headline but the news that the GoCompare adverts came out on top as the most complained about, to the Advertising Standards Agency is laughable, but also a poor reflection on the undercurrent to certain consumer actions in [...]
Opinion is somewhat divided over the news of Google pulling the SEO rankings of Interflora, as a lesson for manipulating Page Rank via link buying. The truth of the matter was that Interflora stepped outside Google’s (well documented) terms and conditions and tried a shortcut, which is going to take one hell of a battle [...]
Consumer Review websites are disproportionate in terms of online reputation management as perspective is something of a crucial word when it comes to analysing the context of some consumer based reviews on consumer websites. Especially when we consider that Tesco’s share price has actually risen since the horsemeat scandal, when most would have thought the [...]
Buyer beware, focus on the word spam and not SEO In the last month I have received about 200+ emails from various Gmail accounts either directly or via the Admin notifications for spam comments left via the various client news and blogs I update but worryingly, I have also heard stories first hand from people [...]
