Edible SEO Blog

Health, Fitness, Spa and Salon appointment booking via Google Search & Maps

Click on Image to see Reserve with Google in action Health, Fitness, Spa and Salon appointment booking via Google Search & Maps had long been discussed and in December 2016 the Reserve with Google program was rolled out in the US in a trial that makes this a possibility. The ability to [...]

2018-06-25T22:08:11+01:00March 25th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on Health, Fitness, Spa and Salon appointment booking via Google Search & Maps

Does geographic server location effect Local SEO?

If you are looking at exporting, or perhaps you have a business that wants to target a specific country, region or city, then Local SEO is important but the question of whether or not the geographic server location has an effect on local SEO frequently crops up. Whilst the short and simple answer to this [...]

2018-08-08T15:25:52+01:00January 16th, 2017|Content Marketing, Local SEO, SEO / Search Engine Optimisation|Comments Off on Does geographic server location effect Local SEO?

What is SEO, Frequently Asked Questions

What is SEO? Whilst SEO, i.e. Search Engine Optimisation is becoming more widely understood amongst website and business owners there are still some Frequently Asked Questions that pop up from time to time and questions as to what is the meaning behind certain SEO terms and phrases. As such here is a bit of an SEO [...]

2018-08-07T21:14:36+01:00January 15th, 2017|Search, SEO / Search Engine Optimisation, SEO FAQ's|Comments Off on What is SEO, Frequently Asked Questions

SEO and PPC – two sides of the same coin

Search Engine Optimisation (SEO) and Pay Per Click (PPC) are in essence two sides of the same coin and as with any two services from two different companies in the same market sector there usually exists the potential for confrontation and negativity which can put the client at risk. Seldom do PPC agencies wish to [...]

2018-08-22T10:54:27+01:00September 7th, 2016|Content Marketing, SEO / Search Engine Optimisation|Comments Off on SEO and PPC – two sides of the same coin

SEO and Content – Create for people, not search engines

When it comes to SEO and content one of the most misunderstood basic principles of Search Engine Optimisation (SEO) is that ‘content is King’. Content is King so long as it is relevant, engaging, timely and interesting but sadly so many SEO practitioners, company bloggers and content marketers are lazy, and lazy content gets you [...]

2018-08-22T11:07:06+01:00August 23rd, 2016|Content Marketing, SEO / Search Engine Optimisation|Comments Off on SEO and Content – Create for people, not search engines

Practical SEO Tips for consideration

The search engine optimisation (SEO) industry, like any business sector has good and bad practitioners and companies peddling its wears and the bull sh*t detector we all employ in the real world is just as effective in the online world, were promises can be too good to be true. However, there are literally thousands of SEO [...]

2018-06-12T13:59:22+01:00July 17th, 2016|SEO / Search Engine Optimisation|Comments Off on Practical SEO Tips for consideration

Google RankBrain and will it effect SEO?

Google has been using a system called “RankBrain” and a process called ‘machine-learning’ otherwise known as artificial intelligence to help sort through its search results since late last year and along with Content and Link Structure, Rankbrain has been confirmed as the three most important ranking signals for search engine optimisation, i.e. seo. Understandably many [...]

2018-08-22T14:37:05+01:00July 10th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on Google RankBrain and will it effect SEO?

SEO and PPC and the Google Quality Score

When it comes to SEO and PPC and how they are affected by the Google Quality Score there are a number of factors at play but in short the better your Google Quality Score the better your  ‘search engine optimisation’ effects will be and the cheaper your cost per click for your PPC Adwords campaign will be. [...]

2018-08-22T15:02:33+01:00June 24th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on SEO and PPC and the Google Quality Score

SEO, Local SEO and Google Mobile Update

Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]

2018-06-12T13:59:24+01:00February 21st, 2016|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on SEO, Local SEO and Google Mobile Update

How SEO is affected by new Google algorithm Hummingbird

SEO marketers were quietly perplexed towards the end of 2013 and throughout 2014 whenGoogle quietly started rolling out its new algorithm, which we now know to be called Hummingbird. As 2014 made way to 2015 many thought that the changes we were seeing were refreshes of the Panda update, but as we know now, what [...]

2018-06-12T13:59:24+01:00January 18th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on How SEO is affected by new Google algorithm Hummingbird
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