There are many SEO Frequently Asked Questions covering many subjects and differing levels of knowledge but it is always worth remembering that Search Engine Optimisation is not a dark art only attainable to the professional SEO consultant. It is a subject open to most but like many other subjects of knowledge there are elements that [...]
Click on Image to see Reserve with Google in action In further Google My Business features and benefits, in December 2016 the Reserve with Google program was rolled out in the US in a trial that makes it possible to book appointments for health, beauty and fitness appointments right from the Google [...]
Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us, #dieselgate is the lesson that keeps on giving. There was an article on the BBC website last week by BBC Business Reporter Tim Bowler which focused on Volkswagen (VW) and Samsung's ability to defy apparent logic and bounce back from [...]
The Lessons in PR Disasters posts is a series of narratives that looks at real world high profile marketing communications (MarCom) events and here we look at the furor surrounding United Airlines recent PR nightmare. In an attempt to end United Airlines ongoing public relations disaster that began last month when security staff dragged doctor David [...]
PPC advertising, SEO and Adblockers is an interesting topic given that the use of Adblockers has surged recently. Currently over 25% of UK web users are thought to use such software and one frequently asked FAQ in respect of PPC, SEO and Adblockers is whether adblockers have an effect on your SEO or PPC? Whilst [...]
Any website owner with an interest in SEO might be wondering what the meaning behind certain search engine optimisation terms are, how do they impact on my website rankings and what can I do to improve them and one such question concerns how domain authority and SEO affect one other? Whilst there are thousands of factors [...]
Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us the Kendall Jenner Pepsi advert has some good insight, not least the one of not hijacking a protest message and momentum to sell your product. Whilst small to medium businesses may make their own marketing mistakes, unless they are truly Doing [...]
Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and digital marketing can be a minefield for the uninitiated and there is often a lot of bullsh*t being peddled around, especially concerning SEO, web rankings and the traffic (i.e. web visitors) to your website so here we take a look at SEO, Web Traffic and Google rank myths. Google [...]
Click on Image to see Reserve with Google in action Health, Fitness, Spa and Salon appointment booking via Google Search & Maps had long been discussed and in December 2016 the Reserve with Google program was rolled out in the US in a trial that makes this a possibility. The ability to [...]
If you are looking at exporting, or perhaps you have a business that wants to target a specific country, region or city, then Local SEO is important but the question of whether or not the geographic server location has an effect on local SEO frequently crops up. Whilst the short and simple answer to this [...]
