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PPC advertising, SEO and Adblockers

PPC advertising, SEO and Adblockers is an interesting topic given that the use of Adblockers has surged recently. Currently over 25% of UK web users are thought to use such software and one frequently asked FAQ in respect of PPC, SEO and Adblockers is whether adblockers have an effect on your SEO or PPC? Whilst [...]

2018-08-07T20:27:09+00:00April 26th, 2017|Coalition for Better Ads, Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on PPC advertising, SEO and Adblockers

Google domain authority and SEO

Any website owner with an interest in SEO might be wondering what the meaning behind certain search engine optimisation terms are, how do they impact on my website rankings and what can I do to improve them and one such question concerns how domain authority and SEO affect one other? Whilst there are thousands of factors [...]

2018-08-07T20:48:12+00:00April 20th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on Google domain authority and SEO

SEO, Web Traffic and Google rank myths

Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and digital marketing can be a minefield for the uninitiated and there is often a lot of bullsh*t being peddled around, especially concerning SEO, web rankings and the traffic (i.e. web visitors) to your website so here we take a look at SEO, Web Traffic and Google rank myths. Google [...]

2018-08-07T21:01:14+00:00March 27th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on SEO, Web Traffic and Google rank myths

Health, Fitness, Spa and Salon appointment booking via Google Search & Maps

Click on Image to see Reserve with Google in action Health, Fitness, Spa and Salon appointment booking via Google Search & Maps had long been discussed and in December 2016 the Reserve with Google program was rolled out in the US in a trial that makes this a possibility. The ability to [...]

2018-06-25T22:08:11+00:00March 25th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on Health, Fitness, Spa and Salon appointment booking via Google Search & Maps

What is SEO, Frequently Asked Questions

What is SEO? Whilst SEO, i.e. Search Engine Optimisation is becoming more widely understood amongst website and business owners there are still some Frequently Asked Questions that pop up from time to time and questions as to what is the meaning behind certain SEO terms and phrases. As such here is a bit of an SEO [...]

2018-08-07T21:14:36+00:00January 15th, 2017|Search, SEO / Search Engine Optimisation, SEO FAQ's|Comments Off on What is SEO, Frequently Asked Questions

Google RankBrain and will it effect SEO?

Google has been using a system called “RankBrain” and a process called ‘machine-learning’ otherwise known as artificial intelligence to help sort through its search results since late last year and along with Content and Link Structure, Rankbrain has been confirmed as the three most important ranking signals for search engine optimisation, i.e. seo. Understandably many [...]

2018-08-22T14:37:05+00:00July 10th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on Google RankBrain and will it effect SEO?

SEO and PPC and the Google Quality Score

When it comes to SEO and PPC and how they are affected by the Google Quality Score there are a number of factors at play but in short the better your Google Quality Score the better your  ‘search engine optimisation’ effects will be and the cheaper your cost per click for your PPC Adwords campaign will be. [...]

2018-08-22T15:02:33+00:00June 24th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on SEO and PPC and the Google Quality Score

SEO, Local SEO and Google Mobile Update

Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]

2018-06-12T13:59:24+00:00February 21st, 2016|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on SEO, Local SEO and Google Mobile Update

How SEO is affected by new Google algorithm Hummingbird

SEO marketers were quietly perplexed towards the end of 2013 and throughout 2014 whenGoogle quietly started rolling out its new algorithm, which we now know to be called Hummingbird. As 2014 made way to 2015 many thought that the changes we were seeing were refreshes of the Panda update, but as we know now, what [...]

2018-06-12T13:59:24+00:00January 18th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on How SEO is affected by new Google algorithm Hummingbird

Yahoo Search Testing Google Powered Search Results

In recent Search Engine News Yahoo Search confirmed they are testing supplementing other search ranking providers, including Google, to power Yahoo Search, something that Yahoo is permitted to perform under its recently renegotiated deal with Microsoft. Until recently, Yahoo depended on Microsoft’s Bing for its search results. However, when Yahoo renegotiated the deal in April, [...]

2018-08-22T15:12:23+00:00July 2nd, 2015|Search|Comments Off on Yahoo Search Testing Google Powered Search Results