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Google Quality Score and Pay-per-click Adwords Marketing

There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for best [...]

March 10th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on Google Quality Score and Pay-per-click Adwords Marketing

How has Content for Search Engine Optimisation / SEO changed over the years

Edible - SEO Liverpool Search Engine Optimisation i.e. SEO just like our collective internet and search engine habits has changed considerably in the last 15-20 years. SEO has grown from something only a few people practiced and even fewer knew about, never mind understood, to something that most website owners and even non-technical [...]

February 12th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on How has Content for Search Engine Optimisation / SEO changed over the years

Google add booking spa and salon appointments from Search & Maps

Click on Image to see Reserve with Google in action In December 2016 the Reserve with Google program was rolled out in the US in a trial that makes it possible to book appointments for health, beauty and fitness appointments right from the Google platform with webmasters, SEO consultants and web owners very [...]

June 28th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on Google add booking spa and salon appointments from Search & Maps

PPC advertising, SEO marketing and Adblockers

The use of Adblockers has surged recently and currently over 25% of UK web users are thought to use such software much to advertisers dismay but what does this mean for web site owners, small businesses and those who have PPC and SEO campaigns? According to recent news reports Google could announce its own in [...]

April 26th, 2017|Coalition for Better Ads, Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on PPC advertising, SEO marketing and Adblockers

What is Google page/domain authority and how does it effect my SEO

Any website owner with an interest in SEO might be wondering what the meaning behind certain search engine optimisation terms are, how do they impact on my website rankings and what can I do to improve them? Whilst there are thousands of factors that Google uses to determine the search engine ranking of a website [...]

April 20th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on What is Google page/domain authority and how does it effect my SEO

SEO, Web Traffic and Google rank myths that can harm a business

Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and digital marketing can be a minefield for the uninitiated and there is often a lot of bullsh*t being peddled around, especially concerning SEO, web rankings and the traffic (i.e. web visitors) to your website. Myth No 1 - more visitors equals more sales All things being equal yes, [...]

March 27th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on SEO, Web Traffic and Google rank myths that can harm a business

SEO, Search Engine Optimisation Frequently Asked Questions

Whilst SEO, i.e. Search Engine Optimisation is becoming more widely understood amongst website and business owners there are still some Frequently Asked Questions that pop up from time to time and questions as to what is the meaning behind certain SEO terms and phrases. As such here is a bit of an SEO 101.   What [...]

January 15th, 2017|Search, SEO / Search Engine Optimisation, SEO FAQ's|Comments Off on SEO, Search Engine Optimisation Frequently Asked Questions

Google RankBrain and will it effect SEO?

Google has been using a system called “RankBrain” and a process called ‘machine-learning’ otherwise known as artificial intelligence to help sort through its search results since late last year. Understandably many people, including SEO’s and webmasters were wondering what RankBrain would do for search, SEO and websites in general but many non SEO’s also had [...]

July 10th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on Google RankBrain and will it effect SEO?

SEO and PPC and the Google Quality Score

When it comes to SEO and PPC or to those whom are not yet to grips with the acronyms ‘search engine optimisation’ and ‘pay per click marketing’, many people are led to believe that the two marketing disciplines are at odds with one another. However, nothing could be further from the truth and a good [...]

June 24th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on SEO and PPC and the Google Quality Score

SEO, Local SEO and Google Mobile Update

Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]

February 21st, 2016|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on SEO, Local SEO and Google Mobile Update