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Google AdWords Express: Should You Use it

Google Adwords Express is as you might guess by the name, a lighter ‘Zero’ version of Google’s Full Sugar Pay-Per-Click Adwords search marketing platform. Google launched AdWords Express in 2011 with the goal of simplifying their  complex Adwords platform into a much more easier way to advertise with Google. Particularly for small businesses, micro [...]

2019-03-11T17:08:58+00:00March 7th, 2019|PPC - Pay Per Click - Adwords, Search|Comments Off on Google AdWords Express: Should You Use it

All SEO should be affordable SEO

There is a world of difference between ‘cheap seo’ and ‘affordable SEO’ and never has the phrase ‘you get what you pay for’ rung so true. Being cheap generally infers that cost over quality is the primary deciding factor but when it comes to Search Engine Optimisation, just like other forms of marketing, your [...]

2019-02-20T09:52:31+00:00January 11th, 2019|PPC - Pay Per Click - Adwords, Search, SEO / Search Engine Optimisation|Comments Off on All SEO should be affordable SEO

Best Search Engines In The World 2018

Is Google the best search engine? You maybe surprised but it does have competition and not just from Bing and whether Google is one of the best search engines for you, as a user or advertiser or search engine optimiser will vary depending on language and location. Nobody will deny that Google is a [...]

2019-01-11T10:07:23+00:00September 24th, 2018|PPC - Pay Per Click - Adwords, Search, SEO / Search Engine Optimisation|Comments Off on Best Search Engines In The World 2018

Local SEO & Smartphone ‘near me’ searches

If you are new to smartphones or ever doubted the importance of Local SEO, recent news that 82% of all smartphone shoppers conduct ‘near me’ searches may be a bit of a surprise to you. For those whom have their finger on the pulse in regard to their site metrics and value of localised search [...]

2019-02-20T09:54:08+00:00August 27th, 2018|Local SEO, Search, SEO / Search Engine Optimisation|Comments Off on Local SEO & Smartphone ‘near me’ searches

Google China closer to launch via its 265.com site?

Google is thought to have been building a search query ‘blacklist’ to aid a revival of Google China with the purchase of the popular Chinese site (265.com) that Google acquired in 2008. According to confidential documents seen by The Intercept, a news organisation that covers national security and politics amongst other topics it reported on [...]

2018-08-15T19:16:46+00:00August 12th, 2018|Search, SEO / Search Engine Optimisation|Comments Off on Google China closer to launch via its 265.com site?

Google China planning to launch censored search engine in China

According to numerous reports today Google is in the planning to revive its Google China service. Access to Google services including Maps and Search has been blocked in China since 2010, but now Google China could be set to make a return to the country by complying with local laws and regulations. Once a popular [...]

2018-08-01T17:54:23+00:00August 1st, 2018|Search, SEO / Search Engine Optimisation|Comments Off on Google China planning to launch censored search engine in China

Google SEO and Bing SEO, is there a difference?

Be it online or offline any successful marketing campaign seeks to put the relevant message in-front of the relevant target market, yet many SEO consultants, marketeers and business owners alike seem to solely focus on Google SEO and ignore Bing and Yahoo. In ignoring Bing and Yahoo for SEO and PPC and focussing solely on [...]

2018-08-01T18:07:02+00:00April 7th, 2018|Search, SEO / Search Engine Optimisation|Comments Off on Google SEO and Bing SEO, is there a difference?

Google Quality Score & Pay-per-click Adwords

There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for Google [...]

2018-08-07T19:12:07+00:00March 10th, 2018|Content Marketing, PPC - Pay Per Click - Adwords, Search, SEO / Search Engine Optimisation|Comments Off on Google Quality Score & Pay-per-click Adwords

Has Content for Search Engine Optimisation / SEO changed over the years

Edible - SEO Liverpool Has Content for Search Engine Optimisation i.e. SEO changed over the years, just like our collective search habits have changed considerably in the last 15-20 years and is content marketing still King? SEO has grown from something only a few people practiced and even fewer knew about, never mind [...]

2018-08-07T19:06:29+00:00February 12th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on Has Content for Search Engine Optimisation / SEO changed over the years

How to get indexed by Baidu

How to get indexed by Baidu is a question you need answering if you are considering marketing your website to the domestic Chinese market. Luckily this post shows you how to get your website indexed on the chinese equivalent to Google. Whilst there are a number of other posts in our SEO Blog, on best practice, [...]

2018-09-04T16:44:11+00:00February 10th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on How to get indexed by Baidu