Google Adwords Express is as you might guess by the name, a lighter ‘Zero’ version of Google’s Full Sugar Pay-Per-Click Adwords search marketing platform. Google launched AdWords Express in 2011 with the goal of simplifying their complex Adwords platform into a much more easier way to advertise with Google. Particularly for small businesses, micro [...]
There is a world of difference between ‘cheap seo’ and ‘affordable SEO’ and never has the phrase ‘you get what you pay for’ rung so true. Being cheap generally infers that cost over quality is the primary deciding factor but when it comes to Search Engine Optimisation, just like other forms of marketing, your [...]
Is Google the best search engine? You maybe surprised but it does have competition and not just from Bing and whether Google is one of the best search engines for you, as a user or advertiser or search engine optimiser will vary depending on language and location. Nobody will deny that Google is a [...]
If you are paying for a Google Adwords Pay Per Click PPC marketing campaign, be it as a client of an PPC agency or DIY you need to consider your negative keywords to improve your return on investment and stop your budget being pis*ed down the drain. Is your PPC Agency Helping or Hurting You? [...]
Learning how to avoid and look out for some of the common Google Adwords PPC mistakes can be all the difference between success and failure in your Google Pay-per-Click campaign. There is no substitute for in-depth advice from a suitable professional but this post is designed to give the layperson an overview of some of [...]
For any small business looking to use Google Adwords marketing to increase sales or drive traffic to their websites, having a quick look online at Yell PPC reviews and those of other PPC agencies would be a wise first step. Not to single out Yell here but Yell is a name most people are familiar [...]
There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for Google [...]
While the use of trademarked keywords in pay-per-click marketing such as Google Adwords has largely been allowed by the courts, a suit alleging keyword infringement from Edible Arrangements has been filed against Google. The $209m law suit against Google was filed in a federal district court in Connecticut USA for trademark infringement and unfair competition and is [...]
