PPC – Pay Per Click – Adwords

/PPC - Pay Per Click - Adwords

Google AdWords Express: Should You Use it

Google Adwords Express is as you might guess by the name, a lighter ‘Zero’ version of Google’s Full Sugar Pay-Per-Click Adwords search marketing platform. Google launched AdWords Express in 2011 with the goal of simplifying their  complex Adwords platform into a much more easier way to advertise with Google. Particularly for small businesses, micro [...]

2019-03-11T17:08:58+01:00March 7th, 2019|PPC - Pay Per Click - Adwords, Search|Comments Off on Google AdWords Express: Should You Use it

All SEO should be affordable SEO

There is a world of difference between ‘cheap seo’ and ‘affordable SEO’ and never has the phrase ‘you get what you pay for’ rung so true. Being cheap generally infers that cost over quality is the primary deciding factor but when it comes to Search Engine Optimisation, just like other forms of marketing, your [...]

2019-04-27T13:34:12+01:00January 11th, 2019|PPC - Pay Per Click - Adwords, Search, SEO / Search Engine Optimisation|Comments Off on All SEO should be affordable SEO

Best Search Engines In The World

 Does Google top best search engines in the World? You maybe surprised but it does have competition and not just from Bing and whether Google is one of the best search engines for you, as a user or advertiser or search engine optimiser will vary depending on language and location. Nobody will deny that [...]

2019-08-07T18:51:41+01:00September 24th, 2018|PPC - Pay Per Click - Adwords, Search, SEO / Search Engine Optimisation|Comments Off on Best Search Engines In The World

Negative Keywords to consider for Google Adwords PPC

If you are paying for a Google Adwords Pay Per Click PPC marketing campaign, be it as a client of an PPC agency or DIY you need to consider your negative keywords to improve your return on investment and stop your budget being pis*ed down the drain. Is your PPC Agency Helping or Hurting You? [...]

2019-02-19T14:30:52+01:00September 7th, 2018|PPC - Pay Per Click - Adwords|Comments Off on Negative Keywords to consider for Google Adwords PPC

Avoid common Google Adwords PPC mistakes

Learning how to avoid and look out for some of the common Google Adwords PPC mistakes can be all the difference between success and failure in your Google Pay-per-Click campaign. There is no substitute for in-depth advice from a suitable professional but this post is designed to give the layperson an overview of some of [...]

2018-08-01T17:40:45+01:00July 1st, 2018|PPC - Pay Per Click - Adwords|Comments Off on Avoid common Google Adwords PPC mistakes

Google Adwords marketing and Yell PPC Reviews

For any small business looking to use Google Adwords marketing to increase sales or drive traffic to their websites, having a quick look online at Yell PPC reviews and those of other PPC agencies would be a wise first step. Not to single out Yell here but Yell is a name most people are familiar [...]

2018-09-13T10:32:17+01:00June 25th, 2018|Consumer Review Sites, PPC - Pay Per Click - Adwords|Comments Off on Google Adwords marketing and Yell PPC Reviews

Google Quality Score & Pay-per-click Adwords

There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for Google [...]

2018-08-07T19:12:07+01:00March 10th, 2018|Content Marketing, PPC - Pay Per Click - Adwords, Search, SEO / Search Engine Optimisation|Comments Off on Google Quality Score & Pay-per-click Adwords

Trademarked Keywords, Edible Arrangements $209m suit with Google

While the use of trademarked keywords in pay-per-click marketing such as Google Adwords has largely been allowed by the courts, a suit alleging keyword infringement from Edible Arrangements has been filed against Google. The $209m law suit against Google was filed in a federal district court in Connecticut USA for trademark infringement and unfair competition and is [...]

2018-08-14T11:50:08+01:00February 10th, 2018|PPC - Pay Per Click - Adwords|Comments Off on Trademarked Keywords, Edible Arrangements $209m suit with Google