According to news this week the final report into the PIP Implants scandal has concluded that the gel material contained in the implants does not cause a long-term threat to human health. It says the implants, which were made with unauthorised silicone filler, are not toxic, nor carcinogenic. For the 47,000 women in the UK [...]
Most people are aware of the term SEO and the significance of Search Engine Optimisation, and whilst ORM, or Online Reputation Management is a little way off yet in terms of the same recognition, it is one which will no doubt become an integral part of digital marketing as we move further into the realms [...]
How Far does bad brand reputation influence a consumer? I ask this question genuinely as I debate it myself in so much as how far would I go in order to not use or buy a companies products or services as a result of their poor reputation? Most people in making this decision (and I’m [...]
Its a busy time for TripAdvisor and Online Reputation Management as the UK Advertising Standards Authority investigation into TripAdvisor will see some key details and finding released from Feb 1st. For those not familiar with the investigation, TripAdvisor have been accused of being complicit in the posting of fake online reviews for hotels listed on [...]
It is no surprise that the PIP implants (Poly Implant Prothese) scandal has been very prominent in both the national and international press, featured heavily in online forum discussions and frequently mentioned on Twitter at #PIPimplants. The problem in the UK alone is worrying some 40,000 women with the substandard PIP implants. As a consultant [...]
In doing some research on other notable ‘Doing a Ratner’ examples I found a Reputation Suicide near miss by Paul Bennett, a senior executive at high street chemists Boots. The phrase was coined after Gerald Ratner in making a speech to the Institute of Directors famously called his company’s products, “tacky” and “crap” and as [...]
Sony, whilst continuing to see its share price tumble month on month since the hacking scandal and threat to its online reputation broke in April, has gone and played an own goal that will be equally frustrating to those gamers who were affected. In a move that will do very little to bolster Sony’s online reputation [...]
Online Reputation Management, or (ORM) is a growing industry with SEO, Digital Marketing and Online PR elements to assist a brand owner in presenting a particular brand in a more positive light. It can be used to restore balance to an event where a brand has been defamed, attacked or abused online or it can [...]
