If you are looking at exporting, or perhaps you have a business that wants to target a specific country, region or city, then Local SEO is important but the question of whether or not the geographic server location has an effect on local SEO frequently crops up. Whilst the short and simple answer to this [...]
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are in essence two sides of the same coin and as with any two services from two different companies in the same market sector there usually exists the potential for confrontation and negativity which can put the client at risk. Seldom do PPC agencies wish to [...]
When it comes to SEO and content one of the most misunderstood basic principles of Search Engine Optimisation (SEO) is that ‘content is King’. Content is King so long as it is relevant, engaging, timely and interesting but sadly so many SEO practitioners, company bloggers and content marketers are lazy, and lazy content gets you [...]
Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]
If you’re engaged in Content Marketing and SEO it pays to create high quality, engaging and relevant content that will attract links but content generation as your sole SEO strategy, as a method of purely building links is a disaster waiting to happen. Content marketing shouldn’t go out of its way to build links that [...]
How Far does bad brand reputation influence a consumer? I ask this question genuinely as I debate it myself in so much as how far would I go in order to not use or buy a companies products or services as a result of their poor reputation? Most people in making this decision (and I’m [...]
