The search engine optimisation (SEO) industry, like any business sector has good and bad practitioners and companies peddling its wears and the bull sh*t detector we all employ in the real world is just as effective in the online world, were promises can be too good to be true. However, there are literally thousands of SEO [...]
Google has been using a system called “RankBrain” and a process called ‘machine-learning’ otherwise known as artificial intelligence to help sort through its search results since late last year and along with Content and Link Structure, Rankbrain has been confirmed as the three most important ranking signals for search engine optimisation, i.e. seo. Understandably many [...]
When it comes to SEO and PPC and how they are affected by the Google Quality Score there are a number of factors at play but in short the better your Google Quality Score the better your ‘search engine optimisation’ effects will be and the cheaper your cost per click for your PPC Adwords campaign will be. [...]
Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]
SEO marketers were quietly perplexed towards the end of 2013 and throughout 2014 whenGoogle quietly started rolling out its new algorithm, which we now know to be called Hummingbird. As 2014 made way to 2015 many thought that the changes we were seeing were refreshes of the Panda update, but as we know now, what [...]
In recent Search Engine News Yahoo Search confirmed they are testing supplementing other search ranking providers, including Google, to power Yahoo Search, something that Yahoo is permitted to perform under its recently renegotiated deal with Microsoft. Until recently, Yahoo depended on Microsoft’s Bing for its search results. However, when Yahoo renegotiated the deal in April, [...]