How to get indexed by Baidu is a question you need answering if you are considering marketing your website to the domestic Chinese market. Luckily this post shows you how to get your website indexed on the chinese equivalent to Google. Whilst there are a number of other posts in our SEO Blog, on best practice, [...]
While the use of trademarked keywords in pay-per-click marketing such as Google Adwords has largely been allowed by the courts, a suit alleging keyword infringement from Edible Arrangements has been filed against Google. The $209m law suit against Google was filed in a federal district court in Connecticut USA for trademark infringement and unfair competition and is [...]
There are many SEO Frequently Asked Questions covering many subjects and differing levels of knowledge but it is always worth remembering that Search Engine Optimisation is not a dark art only attainable to the professional SEO consultant. It is a subject open to most but like many other subjects of knowledge there are elements that [...]
Click on Image to see Reserve with Google in action In further Google My Business features and benefits, in December 2016 the Reserve with Google program was rolled out in the US in a trial that makes it possible to book appointments for health, beauty and fitness appointments right from the Google [...]
Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us, #dieselgate is the lesson that keeps on giving. There was an article on the BBC website last week by BBC Business Reporter Tim Bowler which focused on Volkswagen (VW) and Samsung's ability to defy apparent logic and bounce back from [...]
The Lessons in PR Disasters posts is a series of narratives that looks at real world high profile marketing communications (MarCom) events and here we look at the furor surrounding United Airlines recent PR nightmare. In an attempt to end United Airlines ongoing public relations disaster that began last month when security staff dragged doctor David [...]
PPC advertising, SEO and Adblockers is an interesting topic given that the use of Adblockers has surged recently. Currently over 25% of UK web users are thought to use such software and one frequently asked FAQ in respect of PPC, SEO and Adblockers is whether adblockers have an effect on your SEO or PPC? Whilst [...]
Any website owner with an interest in SEO might be wondering what the meaning behind certain search engine optimisation terms are, how do they impact on my website rankings and what can I do to improve them and one such question concerns how domain authority and SEO affect one other? Whilst there are thousands of factors [...]
Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us the Kendall Jenner Pepsi advert has some good insight, not least the one of not hijacking a protest message and momentum to sell your product. Whilst small to medium businesses may make their own marketing mistakes, unless they are truly Doing [...]
Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and digital marketing can be a minefield for the uninitiated and there is often a lot of bullsh*t being peddled around, especially concerning SEO, web rankings and the traffic (i.e. web visitors) to your website so here we take a look at SEO, Web Traffic and Google rank myths. Google [...]
