What is SEO, Frequently Asked QuestionsWhat is SEO? Whilst SEO, i.e. Search Engine Optimisation is becoming more widely understood amongst website and business owners there are still some Frequently Asked Questions that pop up from time to time and questions as to what is the meaning behind certain SEO terms and phrases. As such here is a bit of an SEO 101.


What is SEO and what does it mean?

SEO stands for Search Engine Optimisation and it is the term for a collection of processes by which a website is ‘optimised’ so as to appear closer to the top of the search results in search engines such as Google, Bing and Yahoo.

Why is SEO important?

As there are so many search results for a given query on a search engine, the search engines categorise and rank the results so that the most relevant to the search will appear higher, thus ensuring that users of search engines will keep using that particular search engine as they are satisfied with the search results. As such there is therefore a prime incentive to have your website appear higher in the search results as in turn it is deemed more relevant to the likes of Google and will feature more prominently in the search results.

How does SEO work?

Whilst there are many many elements to Search Engine Optimisation the guiding principle is that your website must offer the most engaging and relevant content related to your product or service and the search terms people use to find the products or services you offer.

In short, a combination of on page and off page tactics and processes are used to enhance a website and improve its ranking position in the search engines.

Do I need to pay someone to do my SEO?

As with any service this depends on your skill set and for SEO whilst a high level of understanding is required on the constantly changing technical elements that govern SEO, proficiency in sales and marketing and content creation are essential as good SEO doesn’t just take into account how to rank your website higher but what happens when visitors land on your website and how those visits can be converted into sales.

How Long does it take for SEO to work?

There are many variables that govern how long results will take including (but not limited to) website design, domain age, geographic location, competition, target market, website content and budget.

Whilst a good SEO strategy can propel a website higher in the rankings and all things being equal it can take several months to achieve significant rankings for more competitive industries and search terms any good SEO practitioner will be able to demonstrate some ranking gains soon after a campaign has started.


Edible is a UK focused Search Engine Optimisation SEO, Marketing and Reputation Management Consultancy working with a broad base of business to business and business to consumer clients across many industries such as retail, hospitality, manufacturing, research and financial services.

For SEO Liverpool, SEO London or other Geographic SEO services further afield simply get in touch for a non obligation evaluation of your website and its potential.