Best Search Engines In The World 2018
Is Google the best search engine? You maybe surprised but it does have competition and not just from Bing and whether Google is one of the best search engines for you, as a user or [...]
Negative Keywords to consider for Google Adwords PPC
If you are paying for a Google Adwords Pay Per Click PPC marketing campaign, be it as a client of an PPC agency or DIY you need to consider your negative keywords to improve your [...]
Avoid common Google Adwords PPC mistakes
Learning how to avoid and look out for some of the common Google Adwords PPC mistakes can be all the difference between success and failure in your Google Pay-per-Click campaign. There is no substitute for [...]
Google Adwords marketing and Yell PPC Reviews
For any small business looking to use Google Adwords marketing to increase sales or drive traffic to their websites, having a quick look online at Yell PPC reviews and those of other PPC agencies would [...]
Google Quality Score & Pay-per-click Adwords
There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can [...]
Trademarked Keywords, Edible Arrangements $209m suit with Google
While the use of trademarked keywords in pay-per-click marketing such as Google Adwords has largely been allowed by the courts, a suit alleging keyword infringement from Edible Arrangements has been filed against Google. The $209m law [...]
Google Adwords Campaign Management – PPC Marketing
Are you considering the use of a Pay Per Click / PPC Agency?
Whilst anyone can setup and manage a Google Adwords campaign there are a lot of areas for improvement that can drain your pay-per-click budget and have a knock on effect to the overall effectiveness of your PPC campaign success and it is our job to cut through the bullsh*t and work with you in a clear and transparent way to improve your Adwords campaign with Google, Bing, Facebook, Twitter etc.
The principles of SEO and PPC are heavily intertwined and improving website for PPC does impact positively on your SEO and vice-versa.
PPC Management isn’t a dark art or magic and with Edible only qualified marketeers and Google certified people (we dont employ account managers) will ever work with our clients.
As a PPC client it is your budget that is being wisely spent or squandered and whilst many Google Adwords resellers and agencies hide behind a curtain, some wont even let you see your costs-per-click, at Edible we consult, research, act and improve with you involved at every step of the way and as marketing professionals we apply the same ethos to PPC as we do SEO in that it’s no good targeting the wrong people with the right content or the right people with the wrong content as once you have paid for your keyword to be clicked you should be confident of getting a return on your investment.
You dont need to know your CTR (Click-Through-Rate) from your CPC (Cost-per-Click) as we will explain what it all means, as any good and reputable SEO and PPC consultant should.
SEO
If your website doesn’t feature in the search engine results your business is invisibleSearch Engine Optimization
If you don’t market your website and make your site visible to the target audience you may as well stay off the internet and bury your hand in the sandORM
Digital PR and Reputation ManagementOnline Reputation Management
Digital PR and Online Reputation Management to repair or reinforce your brandPPC - Pay Per Click
Google, Facebook etcPPC - Pay Per Click
PPC campaign management for small or large budgets for maximum ROIOnline Marketing
Content Creation to Content ManagementMake your Brand Stand Out
Copy, Photography & GrpahicsWhy Choose Us
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- No Sales or Account Managers – You will only ever talk to a PPC consultant / specialist
- For PPC Liverpool, London, UK, or as far a field as China
- Consultative sales and marketing approach to maximise return on investment
- A holistic PPC marketing approach
- Google Adwords, Yahoo, Bing, Facebook or Twitter ads and even PPC China or SEO Baidu
- User driven content and keywords for maximum lead conversion
- Appropriate Marketing strategies for your target market and industry
- Ongoing support and In-house levels of service and accountability
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