SEO / Search Engine Optimisation is the process by which Edible SEO & Marketing can develop your website to achieve better search engine position more visitors, sales and leads.
Google Quality Score and Pay-per-click Adwords Marketing
There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for best [...]
How has Content for Search Engine Optimisation / SEO changed over the years
Edible - SEO Liverpool Search Engine Optimisation i.e. SEO just like our collective internet and search engine habits has changed considerably in the last 15-20 years. SEO has grown from something only a few people practiced and even fewer knew about, never mind understood, to something that most website owners and even non-technical [...]
Google add booking spa and salon appointments from Search & Maps
Click on Image to see Reserve with Google in action In December 2016 the Reserve with Google program was rolled out in the US in a trial that makes it possible to book appointments for health, beauty and fitness appointments right from the Google platform with webmasters, SEO consultants and web owners very [...]
PPC advertising, SEO marketing and Adblockers
The use of Adblockers has surged recently and currently over 25% of UK web users are thought to use such software much to advertisers dismay but what does this mean for web site owners, small businesses and those who have PPC and SEO campaigns? According to recent news reports Google could announce its own in [...]
What is Google page/domain authority and how does it effect my SEO
Any website owner with an interest in SEO might be wondering what the meaning behind certain search engine optimisation terms are, how do they impact on my website rankings and what can I do to improve them? Whilst there are thousands of factors that Google uses to determine the search engine ranking of a website [...]
SEO, Web Traffic and Google rank myths that can harm a business
Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and digital marketing can be a minefield for the uninitiated and there is often a lot of bullsh*t being peddled around, especially concerning SEO, web rankings and the traffic (i.e. web visitors) to your website. Myth No 1 - more visitors equals more sales All things being equal yes, [...]
Does the geographic Location of my Server effect my SEO?
If you are looking at exporting, or perhaps you have a business that wants to target a specific country, region or city, then Local SEO is important but the question of whether the geographic location of your website or web host's server will effect your SEO frequently crops up. Whilst the short and simple answer to [...]
SEO, Search Engine Optimisation Frequently Asked Questions
Whilst SEO, i.e. Search Engine Optimisation is becoming more widely understood amongst website and business owners there are still some Frequently Asked Questions that pop up from time to time and questions as to what is the meaning behind certain SEO terms and phrases. As such here is a bit of an SEO 101. What [...]
SEO and PPC – two sides of the same coin
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are in essence two sides of the same coin and as with any two services from two different companies in the same market sector there usually exists the potential for confrontation and negativity which can put the client at risk. Seldom do PPC agencies wish to [...]
SEO Tips – Create content for people, not search engines
One of the most misunderstood basic principles of Search Engine Optimisation (SEO) is that ‘content is King’. Content is King so long as it is relevant, engaging, timely and interesting , as sadly so many SEO practitioners, company bloggers and content marketers are lazy, and lazy content gets you nowhere. There’s no point creating content [...]