SEO / Search Engine Optimisation

/SEO / Search Engine Optimisation

SEO / Search Engine Optimisation is the process by which Edible SEO & Marketing can develop your website to achieve better search engine position more visitors, sales and leads.

Local SEO, what is it and how can I improve it?

More and more search engine users are using the likes of Google, Yahoo, Bing, and even Facebook and TripAdvisor looking for local based businesses so what is Local SEO and how can you improve it? SEO is the all encompassing phrase to group all activities that contribute towards the overall search engine optimisation of your [...]

2018-06-12T13:59:17+00:00 May 7th, 2018|SEO / Search Engine Optimisation|Comments Off on Local SEO, what is it and how can I improve it?

Google SEO and Bing SEO, is there a difference?

Be it online or offline any successful marketing campaign seeks to put the relevant message in-front of the relevant target market, yet many SEO consultants, marketeers and business owners alike seem to solely focus on Google for SEO and ignore Bing and Yahoo. In ignoring Bing and Yahoo for SEO and PPC and focussing solely [...]

2018-06-18T12:12:47+00:00 April 7th, 2018|Search, SEO / Search Engine Optimisation|Comments Off on Google SEO and Bing SEO, is there a difference?

Google Quality Score and Pay-per-click Adwords Marketing

There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for best [...]

2018-06-20T13:11:52+00:00 March 10th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on Google Quality Score and Pay-per-click Adwords Marketing

How has Content for Search Engine Optimisation / SEO changed over the years

Edible - SEO Liverpool Search Engine Optimisation i.e. SEO just like our collective internet and search engine habits has changed considerably in the last 15-20 years. SEO has grown from something only a few people practiced and even fewer knew about, never mind understood, to something that most website owners and even non-technical [...]

2018-06-12T13:59:18+00:00 February 12th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on How has Content for Search Engine Optimisation / SEO changed over the years

Google add booking spa and salon appointments from Search & Maps

Click on Image to see Reserve with Google in action In December 2016 the Reserve with Google program was rolled out in the US in a trial that makes it possible to book appointments for health, beauty and fitness appointments right from the Google platform with webmasters, SEO consultants and web owners very [...]

2018-06-12T13:59:19+00:00 June 28th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on Google add booking spa and salon appointments from Search & Maps

PPC advertising, SEO marketing and Adblockers

The use of Adblockers has surged recently and currently over 25% of UK web users are thought to use such software much to advertisers dismay but what does this mean for web site owners, small businesses and those who have PPC and SEO campaigns? According to recent news reports Google could announce its own in [...]

2018-06-12T13:59:20+00:00 April 26th, 2017|Coalition for Better Ads, Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on PPC advertising, SEO marketing and Adblockers

What is Google page/domain authority and how does it effect my SEO

Any website owner with an interest in SEO might be wondering what the meaning behind certain search engine optimisation terms are, how do they impact on my website rankings and what can I do to improve them? Whilst there are thousands of factors that Google uses to determine the search engine ranking of a website [...]

2018-06-12T13:59:20+00:00 April 20th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on What is Google page/domain authority and how does it effect my SEO

SEO, Web Traffic and Google rank myths that can harm a business

Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and digital marketing can be a minefield for the uninitiated and there is often a lot of bullsh*t being peddled around, especially concerning SEO, web rankings and the traffic (i.e. web visitors) to your website. Myth No 1 - more visitors equals more sales All things being equal yes, [...]

2018-06-12T13:59:21+00:00 March 27th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on SEO, Web Traffic and Google rank myths that can harm a business

Health, Fitness, Spa and Salon appointment booking via Google Search & Maps

Click on Image to see Reserve with Google in action Health, Fitness, Spa and Salon appointment booking via Google Search & Maps had long been discussed and in December 2016 the Reserve with Google program was rolled out in the US in a trial that makes this a possibility. The ability to [...]

2018-06-25T22:08:11+00:00 March 25th, 2017|Search, SEO / Search Engine Optimisation|Comments Off on Health, Fitness, Spa and Salon appointment booking via Google Search & Maps

Does the geographic Location of my Server effect my SEO?

If you are looking at exporting, or perhaps you have a business that wants to target a specific country, region or city, then Local SEO is important but the question of whether the geographic location of your website or web host's server will effect your SEO frequently crops up. Whilst the short and simple answer to [...]

2018-06-12T13:59:21+00:00 January 16th, 2017|Content Marketing, SEO / Search Engine Optimisation|Comments Off on Does the geographic Location of my Server effect my SEO?