Doing a Ratner

/Doing a Ratner

Lessons in PR & Marketing – Kendall Jenner Pepsi advert

Whilst small to medium businesses may make their own marketing mistakes, unless they are truly Doing a Ratner the chances that their mistakes will propell a small business into the international limelight and give rise to ridicule and the epitomy of ridicule, the meme, are somewhat slim. However, for those brands and companies that do [...]

April 11th, 2017|Brand Management & Reputation, Doing a Ratner, Online Reputation, PR Disasters|Comments Off on Lessons in PR & Marketing – Kendall Jenner Pepsi advert

Boots Doing a Ratner – Reputation Suicide?

In doing some research on other notable ‘Doing a Ratner’ examples I found a near miss by Paul Bennett, a senior executive at high street chemists Boots. The phrase was coined after Gerald Ratner in making a speech to the Institute of Directors famously called his company’s products, “tacky” and “crap” and as a direct [...]

Sony bans gamers unless they promise not to sue

Sony, whilst continuing to see its share price tumble month on month since the hacking scandal broke in April, has gone and played a hand that will be equally frustrating to those gamers who were affected. In a move that will do very little to bolster Sony’s online reputation it has taken somewhat desperate and [...]