There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for best [...]
Edible - SEO Liverpool Search Engine Optimisation i.e. SEO just like our collective internet and search engine habits has changed considerably in the last 15-20 years. SEO has grown from something only a few people practiced and even fewer knew about, never mind understood, to something that most website owners and even non-technical [...]
The use of Adblockers has surged recently and currently over 25% of UK web users are thought to use such software much to advertisers dismay but what does this mean for web site owners, small businesses and those who have PPC and SEO campaigns? According to recent news reports Google could announce its own in [...]
If you are looking at exporting, or perhaps you have a business that wants to target a specific country, region or city, then Local SEO is important but the question of whether the geographic location of your website or web host's server will effect your SEO frequently crops up. Whilst the short and simple answer to [...]
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are in essence two sides of the same coin and as with any two services from two different companies in the same market sector there usually exists the potential for confrontation and negativity which can put the client at risk. Seldom do PPC agencies wish to [...]
One of the most misunderstood basic principles of Search Engine Optimisation (SEO) is that ‘content is King’. Content is King so long as it is relevant, engaging, timely and interesting , as sadly so many SEO practitioners, company bloggers and content marketers are lazy, and lazy content gets you nowhere. There’s no point creating content [...]
Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]
f you’re engaged in a content generation as your sole SEO strategy, as a method of purely building links, then you’re doing it wrong, and wasting your time. Content marketing shouldn’t go out of its way to build links that point back to your site. Content should be both engaging and unique enough that it [...]
I ask this question genuinely as I debate it myself in so much as how far would I go in order to not use or buy a companies products or services as a result of their poor reputation? Most people in making this decision (and I’m no different) would draw on personal and collective experiences, [...]