Content Marketing

/Content Marketing

Google Quality Score and Pay-per-click Adwords Marketing

There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for best [...]

2018-06-20T13:11:52+00:00 March 10th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on Google Quality Score and Pay-per-click Adwords Marketing

How has Content for Search Engine Optimisation / SEO changed over the years

Edible - SEO Liverpool Search Engine Optimisation i.e. SEO just like our collective internet and search engine habits has changed considerably in the last 15-20 years. SEO has grown from something only a few people practiced and even fewer knew about, never mind understood, to something that most website owners and even non-technical [...]

2018-06-12T13:59:18+00:00 February 12th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on How has Content for Search Engine Optimisation / SEO changed over the years

PPC advertising, SEO marketing and Adblockers

The use of Adblockers has surged recently and currently over 25% of UK web users are thought to use such software much to advertisers dismay but what does this mean for web site owners, small businesses and those who have PPC and SEO campaigns? According to recent news reports Google could announce its own in [...]

2018-06-12T13:59:20+00:00 April 26th, 2017|Coalition for Better Ads, Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on PPC advertising, SEO marketing and Adblockers

Does the geographic Location of my Server effect my SEO?

If you are looking at exporting, or perhaps you have a business that wants to target a specific country, region or city, then Local SEO is important but the question of whether the geographic location of your website or web host's server will effect your SEO frequently crops up. Whilst the short and simple answer to [...]

2018-06-12T13:59:21+00:00 January 16th, 2017|Content Marketing, SEO / Search Engine Optimisation|Comments Off on Does the geographic Location of my Server effect my SEO?

SEO and PPC – two sides of the same coin

Search Engine Optimisation (SEO) and Pay Per Click (PPC) are in essence two sides of the same coin and as with any two services from two different companies in the same market sector there usually exists the potential for confrontation and negativity which can put the client at risk. Seldom do PPC agencies wish to [...]

2018-06-12T13:59:22+00:00 September 7th, 2016|Content Marketing, SEO / Search Engine Optimisation|Comments Off on SEO and PPC – two sides of the same coin

SEO Tips – Create content for people, not search engines

One of the most misunderstood basic principles of Search Engine Optimisation (SEO) is that ‘content is King’. Content is King so long as it is relevant, engaging, timely and interesting , as sadly so many SEO practitioners, company bloggers and content marketers are lazy, and lazy content gets you nowhere. There’s no point creating content [...]

2018-06-12T13:59:22+00:00 August 23rd, 2016|Content Marketing, SEO / Search Engine Optimisation|Comments Off on SEO Tips – Create content for people, not search engines

SEO, Local SEO and Google Mobile Update

Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]

2018-06-12T13:59:24+00:00 February 21st, 2016|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on SEO, Local SEO and Google Mobile Update

How Far does brand reputation influence a consumer?

I ask this question genuinely as I debate it myself in so much as how far would I go in order to not use or buy a companies products or services as a result of their poor reputation? Most people in making this decision (and I’m no different) would draw on personal and collective experiences, [...]