Content Marketing

/Content Marketing

Looking for an Internet Marketing Consultant?

Looking for an Internet Marketing Consultant? Want to know what an Internet Marketing Consultant does? You have come to the right place. Also called online marketing, or digital marketing, internet marketing is the process of promoting your business and its products or services via the internet using tools, techniques and disciplines that ultimately help to drive internet [...]

2018-09-13T14:45:11+00:00June 30th, 2018|Content Marketing|Comments Off on Looking for an Internet Marketing Consultant?

Google Quality Score & Pay-per-click Adwords

There’s no doubt that pay-per-click advertising with Google AdWords is one of the surest ways to raise brand awareness and acquire new customers quickly but unless you know what you are doing, paid search can be tricky, and if you’re making mistakes, it will cost you dearly so what is a good basis for Google [...]

2018-08-07T19:12:07+00:00March 10th, 2018|Content Marketing, PPC - Pay Per Click - Adwords, Search, SEO / Search Engine Optimisation|Comments Off on Google Quality Score & Pay-per-click Adwords

Has Content for Search Engine Optimisation / SEO changed over the years

Edible - SEO Liverpool Has Content for Search Engine Optimisation i.e. SEO changed over the years, just like our collective search habits have changed considerably in the last 15-20 years and is content marketing still King? SEO has grown from something only a few people practiced and even fewer knew about, never mind [...]

2018-08-07T19:06:29+00:00February 12th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on Has Content for Search Engine Optimisation / SEO changed over the years

How to get indexed by Baidu

How to get indexed by Baidu is a question you need answering if you are considering marketing your website to the domestic Chinese market. Luckily this post shows you how to get your website indexed on the chinese equivalent to Google. Whilst there are a number of other posts in our SEO Blog, on best practice, [...]

2018-09-04T16:44:11+00:00February 10th, 2018|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on How to get indexed by Baidu

PPC advertising, SEO and Adblockers

PPC advertising, SEO and Adblockers is an interesting topic given that the use of Adblockers has surged recently. Currently over 25% of UK web users are thought to use such software and one frequently asked FAQ in respect of PPC, SEO and Adblockers is whether adblockers have an effect on your SEO or PPC? Whilst [...]

2018-08-07T20:27:09+00:00April 26th, 2017|Coalition for Better Ads, Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on PPC advertising, SEO and Adblockers

Does geographic server location effect Local SEO?

If you are looking at exporting, or perhaps you have a business that wants to target a specific country, region or city, then Local SEO is important but the question of whether or not the geographic server location has an effect on local SEO frequently crops up. Whilst the short and simple answer to this [...]

2018-08-08T15:25:52+00:00January 16th, 2017|Content Marketing, Local SEO, SEO / Search Engine Optimisation|Comments Off on Does geographic server location effect Local SEO?

SEO and PPC – two sides of the same coin

Search Engine Optimisation (SEO) and Pay Per Click (PPC) are in essence two sides of the same coin and as with any two services from two different companies in the same market sector there usually exists the potential for confrontation and negativity which can put the client at risk. Seldom do PPC agencies wish to [...]

2018-08-22T10:54:27+00:00September 7th, 2016|Content Marketing, SEO / Search Engine Optimisation|Comments Off on SEO and PPC – two sides of the same coin

SEO and Content – Create for people, not search engines

When it comes to SEO and content one of the most misunderstood basic principles of Search Engine Optimisation (SEO) is that ‘content is King’. Content is King so long as it is relevant, engaging, timely and interesting but sadly so many SEO practitioners, company bloggers and content marketers are lazy, and lazy content gets you [...]

2018-08-22T11:07:06+00:00August 23rd, 2016|Content Marketing, SEO / Search Engine Optimisation|Comments Off on SEO and Content – Create for people, not search engines

SEO, Local SEO and Google Mobile Update

Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]

2018-06-12T13:59:24+00:00February 21st, 2016|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on SEO, Local SEO and Google Mobile Update

Content Marketing and SEO for Link Building

If you’re engaged in Content Marketing and SEO it pays to create high quality, engaging and relevant content that will attract links but content generation as your sole SEO strategy, as a method of purely building links is a disaster waiting to happen. Content marketing shouldn’t go out of its way to build links that [...]