The Waxing Spa was a business start up that required a new website with an online appointment booking feature and location based Search Engine Optimization, i.e. Local SEO, to achieve search results quickly in order to grow the customer base.
Within three months all target keywords were obtained including “waxing Liverpool” and the website’s search engine position yields new customers and appointments daily.
Now, in 2018 and despite the emergence of treatwell.co.uk and groupon.co.uk into the local search results across the UK and in other countries, the client website still retains two 1st page organic search results for the term ‘waxing liverpool’, including one result is in the carousel at the top of the organic results which is also on Google Maps.
As this client business operates from one central location an effective local seo strategy was critical in getting new business.
After attaining the first page results for the most effective search term in 2014, the key word rankings on the first page have been retained for the entirety of this time to date.
Near Me SEO
For most local searches these days, proximity appears to be weighted more heavily as a ranking signal. So in addition to the traditional seo methods to improve your website content, local citations, and other local search ranking factors have become even more crucial to making use of your local market and as this client has all of the right local seo signals it has paid in dividends with daily, new customer enquiries as a direct result.