97% of Businesses on TripAdvisor worry about Online Reputation Management
Online reputation management has long been a concern for business owners but ironically one of the biggest sources of negative business mentions in the travel and hospitality sector, namely TripAdvisor has come out and said [...]
Lessons in PR Disasters – Kendall Jenner Pepsi advert
Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us the Kendall Jenner Pepsi advert has some good insight, not least the one of not hijacking a protest message and momentum [...]
Negative tweets can benefit a brand, says Domino’s marketing director
Is online reputation management dead? Negative tweets can prove beneficial to a brand by driving “a lot of interest”, according to Simon Wallis, the marketing director of Domino’s Pizza. Although it should be pointed out [...]
DailyMail to start GoComplain Service
Don't worry the headline to this blog item is about as accurate and informative as a real DailyMail headline but the news that the GoCompare adverts came out on top as the most complained about, [...]
Interflora goes into Google’s Room101
Opinion is somewhat divided over the news of Google pulling the SEO rankings of Interflora, as a lesson for manipulating Page Rank via link buying. The truth of the matter was that Interflora stepped outside [...]
Free Speech – Constitution v Common Sense
Now whilst freedom of speech, and indeed freedom of expression are essential foundations of a civilised and free society, surely there is a limit to where freedom of speech can be used in order to [...]
ORM – Online Reputation Management from Edible
What is Online Reputation Management?
Online reputation management is the process of impacting what shows up when someone looks you up online for you or your business from the likes of Google searches, social media posts, consumer review websites, malcious websites and even press mentions.
Why does Online Reputation Management Matter?
How you look online directly impacts your career, your personal life and for businesses, whether people engage with you or not. It can literally be the deciding factor between success and failure and negative content showing up online can cause damage whether its true, opinion, a misleading statement, or false and the role of ORM is to mitigate that risk and eleviate or remove the damage being done.
Online reputation management can include simple content management to sway the narrative of your brand back to the positive, to assisting with operational management support to prevent future relapses or even support for legal action and many many things in between.
SEO
If your website doesn’t feature in the search engine results your business is invisibleSearch Engine Optimization
If you don’t market your website and make your site visible to the target audience you may as well stay off the internet and bury your hand in the sandORM
Digital PR and Reputation ManagementOnline Reputation Management
Digital PR and Online Reputation Management to repair or reinforce your brandPPC - Pay Per Click
Google, Facebook etcPPC - Pay Per Click
PPC campaign management for small or large budgets for maximum ROIOnline Marketing
Content Creation to Content ManagementMake your Brand Stand Out
Copy, Photography & GrpahicsWhy Choose Us
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- Reputation Management to repair or reinforce your brand
- Professional and discrete, hence no client case studies
- Results focused approach
- Holistic approach from the how’s and why’s, content management to Legal
- Appropriate strategies and advice
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