Local SEO Services
Your business maybe the best at what it does, but if your local marketing communications are letting you down, how will your customers find you?
More and more internet searchers (especially on mobile devices) are being performed to look for local businesses. Local SEO is the discipline of Search Engine Optimisation that focuses its attention to your geographic locations and it can help your business stand out in the SERPs.
Local SEO looks to emphasise your site, its content and how to leverage local ranking factors like name, address and phone number (NAP), customer reviews and other local SEO ranking factors to help elevate your website and rise to the top of organic results and even get featured in the carousel, just below the paid Adwords listings.
Local results from search engines such as Google are primarily based upon on the three key categories of ranking signals; relevance, distance, and prominence. These local seo ranking factors are combined to help Google, Yahoo, Bing etc find the best match for your search and so whilst one business may have a closer geographic location for a given search it doesnt mean that it will automatically rank the highest as it is the combined effect of all three ranking factors.
Google, Bing and Yahoo’s algorithms may determine that a business that’s actually at the furtherest limits of your location is more likely to have what you’re looking for than a business that’s closer due to its perceived higher relevance and prominence, and therefore rank it higher in local results than businesses closer to the centre of the location search.
Local SEO is complicated and there are a lot of ranking factors at play within those three key categories of relevance, distance, and prominence yet for businesses who do not have national reach, the opportunity is there to narrow down the focus of your search engine optimisation efforts and concentrate that focus in smaller, more manageable, more attainable search engine results searches and their results pages.
Local SEO Services include: Local Business Citations, Local Search Optimisation, Social Media
Why Choose Us
- Fully responsive websites so your content will always look good on any screen size or device
- SEO & User driven content for maximum lead conversion
- Appropriate Social Marketing strategies for your target market
- Digital PR and Reputation Management to repair or reinforce your brand
- Ongoing support and In-house levels of service and accountability