Negative tweets can benefit a brand, says Domino’s marketing director

Negative tweets can prove beneficial to a brand by driving “a lot of interest”, according to Simon Wallis, the marketing director of Domino’s Pizza.

Wallis was speaking in reference to Domino’s sponsorship of ‘Splash’, Tom Daley’s much-derided ITV show, which aired in January.

The show suffered a Twitter backlash with tweets attacking ITV for “plumbing new depths” […]

By |April 9th, 2015|Branding, Online Reputation, Social|0 Comments

Google rolls out PayDay Loan algorithm 3.0

Yesterday it was reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter today to confirm that it is now rolling out.

Cutts said “To catch you up, PayDay Loan 2.0 launched a few weeks ago around May 17th and 18th. That specifically targeted very spammy sites in […]

By |June 13th, 2014|Search|0 Comments

TweetDeck Hacked And Taken Offline

Twitter took its desktop Twitter client, TweetDeck, offline yesterday following what is reported to be a massive security breach, with multiple reports of malicious code emanating from a few major accounts, including politicians and major news outlets.

The Twitter accounts of BBC News and a senior White House official were among thousands affected by a TweetDeck […]

By |June 12th, 2014|Social|0 Comments

Panda 4.0 has arrived

When Google’s algorithms change, they usually create huge waves in the search community and these regular updates often go on to shape search engine strategy, and impact what webmasters and web owners do on a daily basis.

As such, in recent days it was revealed that the Panda algorithm had been updated. Now in its 4th […]

By |May 22nd, 2014|SEO|0 Comments

Why Content Marketing Helps Link Building

f you’re engaged in a content generation as your sole SEO strategy, as a method of purely building links, then you’re doing it wrong, and wasting your time. Content marketing shouldn’t go out of its way to build links that point back to your site.

Content should be both engaging and unique enough that it encourages […]

By |May 16th, 2014|Content Marketing, SEO|0 Comments

DailyMail to start GoComplain Service

Don’t worry the headline to this blog item is about as accurate and informative as a real DailyMail headline but the news that the GoCompare adverts came out on top as the most complained about, to the Advertising Standards Agency is laughable, but also a poor reflection on the undercurrent to certain consumer actions in […]

By |May 1st, 2013|Consumer Review Sites, Online Reputation|0 Comments

Interflora goes into Google’s Room101

Opinion is somewhat divided over the news of Google pulling the SEO rankings of Interflora, as a lesson for manipulating Page Rank via link buying.

The truth of the matter was that Interflora stepped outside Google’s (well documented) terms and conditions and tried a shortcut, which is going to take one hell of a battle to […]

By |March 1st, 2013|Online Reputation, Search, SEO|0 Comments

Consumer Review sites disproportionate

Perspective is something of a crucial word when it comes to analysing the context of some consumer based reviews on consumer websites, especially when we consider that Tesco’s share price has actually risen since the horsemeat scandal, when most would have thought the opposite.

And its this disproportionate influence that consumer originated content has, that can […]

By |February 20th, 2013|Consumer Review Sites, Search, SEO, Social|0 Comments

SEO, Link Building and Sanjey the Spammer

Buyer beware, focus on the word spam and not SEO

In the last month I have received about 200+ emails from various Gmail accounts either directly or via the Admin notifications for spam comments left via the various client news and blogs I update but worryingly, I have also heard stories first hand from people who […]

By |February 1st, 2013|SEO|0 Comments

Free Speech – Constitution v Common Sense

Now whilst freedom of speech, and indeed freedom of expression are essential foundations of a civilised and free society, surely there is a limit to where freedom of speech can be used in order to protect people making false and malicious comments from redress, when the actions of the individual are less then civilised?

Constitution versus […]

By |August 29th, 2012|Consumer Review Sites, Online Reputation|0 Comments