LeeOakley

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So far LeeOakley has created 6 blog entries.

PPC advertising, SEO and Adblockers

PPC advertising, SEO and Adblockers is an interesting topic given that the use of Adblockers has surged recently. Currently over 25% of UK web users are thought to use such software and one frequently asked FAQ in respect of PPC, SEO and Adblockers is whether adblockers have an effect on your SEO or PPC? Whilst [...]

2018-08-07T20:27:09+00:00April 26th, 2017|Coalition for Better Ads, Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off on PPC advertising, SEO and Adblockers

Lessons in PR Disasters – Kendall Jenner Pepsi advert

Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us the Kendall Jenner Pepsi advert has some good insight, not least the one of not hijacking a protest message and momentum to sell your product. Whilst small to medium businesses may make their own marketing mistakes, unless they are truly Doing [...]

2018-08-28T17:01:47+00:00April 11th, 2017|Brand & Reputation Management, Doing a Ratner, Online Reputation, PR Disasters|Comments Off on Lessons in PR Disasters – Kendall Jenner Pepsi advert

What is SEO, Frequently Asked Questions

What is SEO? Whilst SEO, i.e. Search Engine Optimisation is becoming more widely understood amongst website and business owners there are still some Frequently Asked Questions that pop up from time to time and questions as to what is the meaning behind certain SEO terms and phrases. As such here is a bit of an SEO [...]

2018-08-07T21:14:36+00:00January 15th, 2017|Search, SEO / Search Engine Optimisation, SEO FAQ's|Comments Off on What is SEO, Frequently Asked Questions

SEO and Content – Create for people, not search engines

When it comes to SEO and content one of the most misunderstood basic principles of Search Engine Optimisation (SEO) is that ‘content is King’. Content is King so long as it is relevant, engaging, timely and interesting but sadly so many SEO practitioners, company bloggers and content marketers are lazy, and lazy content gets you [...]

2018-08-22T11:07:06+00:00August 23rd, 2016|Content Marketing, SEO / Search Engine Optimisation|Comments Off on SEO and Content – Create for people, not search engines

Google RankBrain and will it effect SEO?

Google has been using a system called “RankBrain” and a process called ‘machine-learning’ otherwise known as artificial intelligence to help sort through its search results since late last year and along with Content and Link Structure, Rankbrain has been confirmed as the three most important ranking signals for search engine optimisation, i.e. seo. Understandably many [...]

2018-08-22T14:37:05+00:00July 10th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on Google RankBrain and will it effect SEO?

SEO and PPC and the Google Quality Score

When it comes to SEO and PPC and how they are affected by the Google Quality Score there are a number of factors at play but in short the better your Google Quality Score the better your  ‘search engine optimisation’ effects will be and the cheaper your cost per click for your PPC Adwords campaign will be. [...]

2018-08-22T15:02:33+00:00June 24th, 2016|Search, SEO / Search Engine Optimisation|Comments Off on SEO and PPC and the Google Quality Score